I'M dma: YOUR ADVISOR & strategist
My strategies transform companies, content and careers. That business you're ready to launch or scale, the team you need to inspire, that script or show you're dying to sell? My game plans finally get you there.
My strategies transform companies, content and careers. That business you're ready to launch or scale, the team you need to inspire, that script or show you're dying to sell? My gameplans finally get you there. 
Recent speaking & consulting engagements include:
Success isn't a dream; it's a DECISION. I work closely with clients to quickly shift them away from the old habits and beliefs that are costing them big wins. Follow the seven steps in my FREE e-guide to stop stifling your own success and move forward fast.
Let's get this thing done.
"It's not that you have too much to do. 
It's all the things you are doing 'instead.'" 
—DMA
"It's not that you have too much to do.
It's all the things you are doing 'instead.'"
—DMA
About You
Your inbox is overflowing, your to-do lists are endless. You’re spinning a lot of plates, waiting to see which one works out first. Meanwhile, every day, you’re getting a lot done…but nothing is being accomplished.

You know you can grow bigger than this...and use your expertise and passion to make things better for yourself, your team, your customers and even the world.

That was me a few years ago, juggling a lot of commitments, until I discovered the ONE THING that turned my companies, my career and even my relationships completely around: You have to stop managing where you are right now and start driving toward where you want to go.

That vision for your life that you keep pushing to the side?
I can get you there.
Your inbox is overflowing, your to-do lists are endless. You’re spinning a lot of plates, waiting to see which one works out first. Meanwhile, every day, you’re getting a lot done…but nothing is being accomplished.

You know you can grow bigger than this...and use your expertise and passion to make things better for yourself, your team, your customers and even the world. 

That was me a few years ago, juggling a lot of commitments, until I discovered the ONE THING that turned my companies, my career and even my relationships completely around: You have to stop managing where you are right now and start driving toward where you want to go.

That vision for your life that you keep pushing to the side?
I can get you there.
About Me
EVERYONE JUST CALLS ME DMA.
I'm a strategic consultant and an entertainment executive. I help people find their "blue sky" then design a clear gameplan to reach it. I've set record ratings as a TV producer, showrunner and production company owner, earned two patents as a tech entrepreneur and am a motivational speaker and trainer to solopreneurs and leaders in the private, non-profit and public sectors. I give you the steps, support and strategy to finally DO the darned thing.

ABOUT PLANET DMA

Planet DMA began over 15 years ago when colleagues asked if I could help them accelerate their careers as I had done my own. Those early one-on-one clients grew to include the country's largest public library system and the world's largest media company. It's not the type or the size of the company that draws me to a project; it's a client's sense of limitlessness. I tell them to stop being frustrated that they can't successfully expand on their own. That's not their skill set! It's mine. And I love getting to do that with each of YOU.
#GetaGameplan
Organizational Leaders
Let's optimize your team, technology and time/project management.
Entertainment Professionals
Let's elevate your craft, brand and career strategy.
Startups & Solopreneurs
Let's deliver for your customers and your current/future colleagues and investors.
About My Work
Buy My Books
My industry books have been sold around the world and have been taught in media programs across the U.S., including: UCLA Extension, NYU McGhee School, USC Peter Stark School of Film, San Francisco State and the University of Oklahoma. My customers, students and clients have pitched and sold films and TV shows to Showtime, CBS, CBC, BET, Discovery, NBC, VH1, Warner Bros. and more.

I write from the buyer's point of view. Yes, I've been a writer and producer in scripted and unscripted, but I want to help you make a sale. That means sharing what I know from the other side of the desk—what your content has to contain to earn a check
Write It, Pitch It, Sell Your Screenplay: A HOLLYWOOD BUYER’S INSIDER GUIDE TO GETTING YOUR SCRIPT PAST THE GATEKEEPERS
This updated version of “The 1-3-5 Story Structure Made Simple System” has all the original content and adds: the elements of story, the writing process, analyzing your own scripts and more. Based on my background as a story analyst turned development executive, "The 1-3-5" was the first story structure system integrated into Final Draft’s industry-leading software. Also available on Amazon (spiral bound or Kindle)—$19.99
This updated version of “The 1-3-5 Story Structure Made Simple System” has all the original content and adds: the elements of story, the writing process, analyzing your own scripts and more. Based on my background as a story analyst turned development executive, "The 1-3-5" was the first story structure system integrated into Final Draft’s industry-leading software. Also available on Amazon (spiral bound or Kindle)—$19.99
The Show Starter Reality TV
Made Simple System:
TEN STEPS TO CREATING AND PITCHING A SELLABLE REALITY SHOW
The first industry book on pitching a selling a reality show, "Show Starter" is based on my decade-plus career as a writer, producer, showrunner and production company head in unscripted TV. From one-sheets to pitch prep to ballpark budgets, It remains the industry’s leading book on crafting unscripted content. Also available on Amazon (spiral bound)—$29.95


The first industry book on pitching a selling a reality show, "Show Starter" is based on my decade-plus career as a writer, producer, showrunner and production company head in unscripted TV. From one-sheets to pitch prep to ballpark budgets, It remains the industry’s leading book on crafting unscripted content. Also available on Amazon (spiral bound)—$29.95
Write It, Pitch It, Sell Your Screenplay: A HOLLYWOOD BUYER’S INSIDER GUIDE TO GETTING YOUR SCRIPT PAST THE GATEKEEPERS
This updated version of “The 1-3-5 Story Structure Made Simple System” has all the original content and adds: the elements of story, the writing process, analyzing your own scripts and more. Based on my background as a story analyst turned development executive, "The 1-3-5" was the first story structure system integrated into Final Draft’s industry-leading software. Also available on Amazon (spiral bound or Kindle)—$19.99
The Show Starter Reality TV
Made Simple System: TEN STEPS TO CREATING AND PITCHING A SELLABLE REALITY SHOW
$29.95—The first industry book on pitching a selling a reality show, "Show Starter" is based on my decade-plus career as a writer, producer, showrunner and production company head in unscripted TV. From one-sheets to pitch meetings to ballpark budgets, It remains the industry’s leading book on crafting unscripted content. Also available on Amazon (spiral bound)—$29.95

*The price of individual books sold on this site includes: 1) shipping; and 2) sales tax reimbursement computed to the nearest cent.
**Please contact us below for retail orders and bulk discounts.
• • •
E-Course? Of course!
Pre-Register NOW for "The First 10" E-Course!
My "First 10" story and structure sessions have helped hundreds of writers crack the code of getting their scripts past coverage. I've only offered online courses to students in my college classes—until NOW. In 2019, my first publicly available e-course will be online, and pre-registration means a MAJOR discount for you and anyone you refer! Who do YOU know who needs "The First 10"?
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Out & About
I speak year-round at conventions and conferences and to private teams, always with a single goal: inspiring attendees in this particular room to find—and TAKE—the next step towards their own definition of "amazing." From high-energy keynotes to interactive sessions to intimate workshops, I guide attendees to higher outcomes than they've expected—or reached—before.
Let's connect.

Contact DMA

Site Design by Planet DMA  —  Personal & Product Photography by Timmy Ornelas
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