• SEO for College

    "WE’VE NEVER BEEN SO LUCKY TO HAVE A SPEAKER NAIL OUR VISION FOR A PRESENTATION AS YOU DID YESTERDAY."

  • PASE

    "A FABULOUS SESSION. MANY MANY 'AMAZINGS' 'INFORMATIVE' 'PRACTICAL.' ALL THE ADJECTIVES WE LIKE."

  • Troy deVolld

    "GLAD TO HEAR @PLANETDMA WAS A SMASH AT #STORYEXPO. SHE'S THE REAL DEAL AND THEN SOME."

  • Einstein-ish

    "THE FACILITATOR HAS AN EINSTEIN-ISH LEVEL OF KNOWLEDGE OF EVERYTHING RELATED DIRECTLY AND INDIRECTLY TO CONTENT AND OBJECTIVES."

  • Miami

    "WHEN I GET BACK TO MIAMI, I'M GOING TO MAKE IT MY MISSION TO BRING YOU OUT HERE TO SPEAK."

# G E T A G A M E P L A N

DMA (Donna Michelle Anderson) joyfully leverages her multi-sector, multi-industry career to give audiences the gameplans and the drive to achieve their wildest goals. Audiences have included:

DMA speaks worldwide to audiences of all sizes, ages and industries, drawing on over two decades of success and innovation in entertainment, education and technology. Her powerful, interactive presentations excite and ignite, leaving attendees inspired—and conference objectives definitively met.

Executive consultant too international networks, government agencies and entrepreneurs in tech, retail, beauty and more


Producer, showrunner and executive for record-setting unscripted and scripted content on cable and broadcast television


Twice-patented tech entrepreneur, serving as founder and CEO of a production financials and an ed tech software company


Development consultant for award-winning films and digital, broadcast and cable networks in the U.S. and overseas.


Founding member of Elevate LA’s mentoring committee for women in technology, with the L.A. Mayor’s Office


Author of two entertainment industry books that are taught in media programs around the world


Honored in service as a Stanford John Gardner Public Service Fellow, Alfred P. Sloan Public Policy Fellow and FUSE Fellow


Founder, funder and director of free college access programs in San Francisco, Los Angeles, Houston and New York


Champion of diversity and inclusion in entertainment and tech, including founding the Hollywood Diversity Network


Read more about DMA

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Those who can, do. Those who care, teach others how to do it, too.

—DMA

planet-dma-movie-in-a-box-books

DMA’s books guide working professionals through their first and subsequent sales—all from her point of view as a buyer.

The 1-3-5 Story Structure Made Simple System was the first story structure system integrated into Final Draft’s industry-leading screenwriting software and was recently updated as “Write It, Pitch It, Sell Your Screenplay.”

Ten years after its original publication, The Show Starter Reality TV Made Simple System remains the #1 reality TV pitching book on Amazon.com.

Her books and software have been sold on five continents and are taught in university media programs nationwide, including NYU, San Francisco State, USC, American University and more.

View DMA’s entertainment industry books