Q&DMA BLOG»Digital+Social Media

Project and career guidance for entertainment industry professionals.

twin

Because it all comes down to a simple, powerful, transformational story. ‪#‎WriteItPitchItTELLIt‬

truth

Watch today’s inspiration video of simple, powerful, provocative content. #WriteItPitchItTELLIt

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Everyone is talking about VR in my tech circles, but I want to praise it from the content creation side! This is a game-changer if it is rolled out right and relentlessly, so here’s a ridiculous over-simplification of VR to get pure creatives as excited about the possibilities as the geeks are. (1) Basic Premise….

If you ever have to address “R&C” for your projects, you are being asked about “Rights and Clearances.” They want to know if you have obtained all of the documentation to establish that you have the right to broadcast/display/distribute/assign the visuals and audio in your project. As a broad intro, there are two main types…

As you prepare to launch your own social experience for a project or organization, there are fantastic and FREE tools to help make your job faster, simpler and smarter. Let them do the heavy lifting for you so you can concentrate on the concept and flow of what you are doing, not the technical execution…

As the world moves from Web 1.0 to 2.0 to, yes, Web 3.0, it’s important to dial in to the ever-evolving etiquette – or “netiquette” – of being a good digital citizen. Here’s a list of the basic levels of engagement, and respect, that will guide you through…until next week. Check your spam/junk folder. Why…

I had an incredible (as in “not to be believed”) experience a short time ago doing outreach for The CLIC. A frustrated school rep sent an email insisting that the site did not work: the video did not play, the links were all dead, what gives? Knowing that the site works perfectly, I asked what…

While I cannot offer legal advice regarding the use of trademarks in creative writing (please research “fair use” and speak to a lawyer for a definitive response to such questions), I CAN rephrase this question to “SHOULD I use corporate trademarks” in my work. My answer to that question is that you should avoid using…

It’s one thing to know there are different levels of Web functionality (1.0, 2.0 and 3.0). It’s a better thing to dig deeper to understand the differences between the three. Here are some excellent sites for you to explore – take notes and brainstorm how these might help you build a better Internet experience for…

We’ve all heard the terms Web 1.0, 2.0, 3.0. So what do they mean – and more importantly, what do they mean to you as a business person? Web 1.0 was about accessing content. This was the dawning of the Internet Age, and the revolution was digitized. Thanks to Netscape, your AOL account, Juno.com, etc.,…

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