READ THE Q&DMA BLOG
[(scroll right to view more)
In my post about re-envisioning branding, I drove home that your brand experience is the…
UX for Lean Startups | LAUNCH+RE-LAUNCH
The 4 Disciplines of Execution | PROJECT+TEAM MANAGEMENT
Don’t Make Me Think | DESIGN
The Art of Social Media | MARKETING
The Art of Social Media: Power Tips for Power Users by Guy Kawasaki. Don’t rely on your college intern to guide you through the art and science of leveraging these powerful marketing platforms! Learn the principles and best practices of digital marketing so you can analyze and optimize your audience’s online and mobile engagement.
Predictable Revenue | SALES
Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com by Aaron Ross and Marylou Tyler. Some of my clients hate “sales” because they think it’s unpredictable and riddled with rejection. That last part is true. So this book is mission-critical for setting up an actual system that’s customized for your venture’s business model.
Crossing the Chasm | SCALING YOUR OFFERING
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A. Moore. This book helps you completely understand the phases of your venture’s growth, how your target user may drastically change at each new point, and how to pivot your offering and messaging to make the leap into mainstream adoption.
Scaling Up Excellence | SCALING YOUR COMPANY
Scaling Up Excellence: Getting to More Without Settling for Less by Robert I. Sutton and Huggy Rao. This was the main textbook of my first Stanford MOOC (Massive Open Online Course), and Professor Rao quickly shifted my own company’s focus! This book is a step-by-step plan for laying a firm foundation for scaling in your culture, team and processes.
Banker to the Poor | THE ENTIRE JOURNEY
Banker To The Poor: Micro-Lending and the Battle Against World Poverty by Muhammad Yunus. From the inspirational cause, to unwavering commitment to a user and outcome, to constant pivots to address legal and cultural challenges, to extraordinary scaling to lending billions to millions, the father of micro-lending’s autobiography is a riveting blueprint for every business.
Joy | UX+MARKETING
The Pursuit Of Happyness | SALES
Silicon Valley | SCALING
Network | MISSION
Enron: The Smartest Guys in the Room | THE ENTIRE JOURNEY
When you’re ready to put all you’ve learned into practice, DMA’s group presentations, team trainings and custom gameplans will accelerate your company’s shift into its next phase.