Q&DMA BLOG»Grow Your Company

Project and career guidance for entrepreneurs and government and non-profit professionals.

As a strategic consultant for entertainment, tech, retail, non-profit and government clients, I found I had the same conversation with three different clients just in the past week. Now I want to have it with you. It’s not about how many people “attended,” “purchased” or “subscribed.” Your offering is only a success if it changed…

Q: I have been a professional dancer with major music acts for many years. However, I do not plan on sharing my background and personal story with my new social audience. And with the exception of one photo from a project, I have kept my professional life separate from my personal social media/business endeavors. Is…

Many of my clients request help getting their teams on top of their overflowing inboxes and incomplete to-do lists. I always begin with a leadership audit, and that always immediately highlights the missing step in overwhelmed organizations. If your company’s mission is not change-oriented, measurable and on a deadline, then the team cannot prioritize their…

In my post about re-envisioning branding, I drove home that your brand experience is the emotional shift you consistently deliver to your target audience. Most importantly, an organic brand experience lets you offer to your audience what you most want for yourself. Per many requests, let’s take a closer look at a 30+ year mega-brand:…

When you’re ready to launch (or scale!) a company, you’ll probably field a lot of questions about your “brand.” When I work with start-ups, from entertainment to tech to educational organizations, I ask them to set aside the tempting visions of brochures and logos and style guides. Visuals come later. Promotional materials reflect your brand;…

  During one of our weekly Monday morning team meetings we were talking about one of the startups in our portfolio . . . Things are going well; the product is pretty good and improving, sales are increasing, revenue is growing etc. It’s preparing to raise a big round within a few months.   There’s…

As I’ve written about previously, teams often mistakenly adopt a project management tool before they’ve established a project management workflow for that tool to support. That post explained why you must first establish a team workflow. In this two-part follow-up, I’m now going to share how to approach designing that workflow then how to create…

I work in both entertainment and tech, so discussions about diverse workforces are a constant in my professional life. My business is all about providing clear steps to outcomes, so this post is not to tell you why you should diversify your workforce but how to do so—with a nod to the inimitable Guy Kawasaki—in…

In the past five years, on extremely diverse projects in the tech, entertainment and non-profit worlds, I have adopted or been added to a wide range of time and project management tools: Basecamp Convo Google (Gmail, Tasks, Calendar) LeanKit Outlook 2010 Outlook 2013 Podio SharePoint Team Site Slack Trello Wrike Yammer I honestly can say…

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